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Are you a boutique owner looking for the solutions, for the answers to the top 7 problems faced by boutique owners but are not sure of the right place to find them? If yes, then do watch out this video till end. Hello, this is Tushar from Charu Creation Pvt Ltd, a fashion fabric company spread in 8000 square feet of area at Nehru Place, New Delhi. Friends, the first issue faced by boutique owners is that Costly fabrics eat up approximately 45% of Boutique Owners’ revenue.

But with our fabrics, you as a boutique owner can save a major chunk of your money. Our fashion fabrics are really pocket friendly, very economical. The retail prices of our fabrics start at just Rs. 49 per meter inclusive of GST. The second issue is that Boutique Owners lose 27% of their Profit Margins in Garments that are made out of fabrics not in accordance with the current Trends and Fashion Forecast. The fabrics supplied to the boutique owners by the fabric suppliers are just out of fashion.

But with us, your customers can wear Garments made out of fabrics belonging to the current trends and forecast as our dedicated Inhouse Design Team keeps our Fabric Collection in tune with upcoming fashion forecast, trends & colors. Third issue: 31 out of 100 times, Boutique Owners lose the chance to win an Order from their respective Clients as they do not have enough variety of fabrics to display.

With us, you would not face this problem as you would have the luxury of choosing fabrics from our collection of more than 22000 unique designs on a large variety of different fabrics like Cottons, Viscose Fabrics, Polyesters, Nylons, Silks, Wools, Linens, Blended Fabrics and many more. Our wide variety of Ikat, Kalamkari, Shibori, Ajrakh, Chiffon, Georgette, Corduroy, Twill, Poplin, Cambric, Voile, Embroidered Fabrics can insure that your customers wear garments made out of diverse variety of fabrics.

The fourth issue is that 25 out of 100 times, boutique owners are forced to deliver Garments late to their respective customers because fabric suppliers supply the fabrics late to the boutique owners. Not to worry, our 391 collaborations with textile units and all prime logistics services like Blue dart, FedEx, DHL, etc insure that we manage 93% on time delivery of fabrics. This means you can provide an on time delivery of Garments to your customers.

Fifth issue: Because of the sub standard quality of fabrics used in the garments, Boutique Owners lose 23.3% of their Clients. The fabrics supplied to the boutique owners by the fabric suppliers are not upto the mark, they are of sub-standard quality. But with our quality check procedures like Color Fastness to Light, Crocking & Perspiration; Dry & Wet Rubbing Fastness; Check over Shrinkage & Dimensional Changes, you can be rest assured that the quality of the delivered fabrics is of industry standard.

With us, there are very rare chances that your customers would complain about substandard quality of fabrics. Sixth Issue: 53% of Boutique Owners’ Ideas regarding new Garment Collection are not executed due to the challenge of Minimum Order Quantity (MOQ) constraints in fabrics posed by the fabric suppliers? 53% of ideas do not get executed because of high MOQ, Minimum Order Quantity issue.

And more than 95% of Boutique Owners have lost orders sometime in their business cycle as they were not able to procure the fabrics previously used by them. We have a solution for this. Believe it or not, for some of our designs, the Minimum Order Quantities MOQ start at just 14 meters. We can specially develop 14 meters of some fabrics just for you. This means you can execute more of your new garment collection ideas as new fabrics in less quantities can be easily developed by us.

Moreover your chances of losing a client because of Fabric MOQ challenge can reduce drastically with us. Last but not the least, 73% of Boutique Owners complain about the lack of timely response from the fabric suppliers. 73% wish for better coordinated communication with the fabric suppliers. And we provide the same. With us you get a dedicated Customer Relationship Manager which means you get all the information through a Single Window Mechanism.

Friends, we can help you to increase your profitability between 33% to 200% as we have done for Brands like Snigdha Khanor, Naina Mehta.

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Are you paying more GST because of your fabric supplier? According to the Circular 123/42/2019 dated 11th November 2019 issued by Central Board of Indirect Taxes & Customs, one can avail Input Tax Credit only 1.2 times the GST amount declared by one’s suppliers and vendors.

For eg; In the month of November 2019 you paid Rs. 200 GST to your suppliers and collected Rs. 300 GST from your clients, then ideally you should only pay Rs. 100 GST to the Government. But now, let us suppose, If your suppliers do not declare invoices worth Rs. 100 out of the total invoices worth Rs. 200 which have generated in favour of your company in their GSTR1 return, then you are liable to pay Rs. 200 GST to the government instead of Rs. 100. You have to pay Rs. 100 extra In short, if your supplier does not file his GSTR1 Return properly, then you are liable to pay extra money.

We at Charu Creation have created a 21 checkpoints 100% guaranteed GST filing system which ensures that you loose zero money. We even ensure that any invoice modified on the request of our clients after the filing of the GSTR1 return gets timely amended at the GST portal.

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1. Grain: For woven textiles, grain refers to the orientation of the weft and warp threads. The three named grains are straight grain, cross grain, and the bias grain.

Non-woven materials such as felt, interfacing or leather do not have a grain. a. straight grain: The straight grain is oriented parallel with the warp threads and the selvedge.

The straight grain typically has less stretch than the crossgrain since the warp threads will be pulled tighter than the weft during weaving. Most garments are cut with the straight grain oriented top to bottom b. the crossgrain: The cross grain runs perpendicular to the selvedge and parallel to the weft threads.

The cross grain generally has more stretch than the straight grain since the weft threads are generally looser than the warp during weaving. Most garments (like pants or shirts) are cut on the straight grain with the cross grain parallel with the floor when the wearer is standing. This allows more stretch through the width of the garment, such as in a pants leg which needs more circumferential than vertical stretch.

Garments are sometimes cut on the cross grain, generally because the pieces are too wide to fit on the straight grain. Bias: The bias grain of a piece of woven fabric, usually referred to simply as “the bias”, is at 45 degrees to its warp and weft threads.

Every piece of woven fabric has two biases, perpendicular to each other. A garment made of woven fabric is said to be “cut on the bias” when the fabric’s warp and weft threads are at 45 degrees to its major seam lines. Woven fabric is more elastic as well as more fluid in the bias direction, compared to the straight and cross grains.

This property facilitates garments and garment details that require extra elasticity, drapability or flexibility, such as bias-cut skirts and dresses, neckties, piping trims and decorations, bound seams, etc.

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In my previous videos, I described fabric terminologies like warp, weft, selvedge, Grain & fiber. In this video, I shall explain the term Yarn. When there is more than one fiber interlocked, it is called yarn. A long continuous strand of interlocked or twisted fibers is yarn. Textile yarn can be made with natural fiber, synthetic or man made fibers.

The essential requirements for fibers to be spun into yarn include a length of at least 5 millimeters, flexibility, cohesiveness, and sufficient strength. Other important properties include elasticity, fineness, uniformity, durability, and luster. The process of making yarn is called spinning. Yarn can be spun by machine or by hand. Yarn used for weaving tends to have a tight twist, smooth surface, and lots of lengthwise strength. Yarn for knitting has a looser twist. All textile yarn is classified according to structure, or how they are made. In general, there are three basic classifications. Let’s look at each of them.

• Staple fiber yarns are made of many short staple fibers that are wound together to make yarn. This is the most basic classification of yarn. Most staple fiber yarns are made of natural materials.

• Ply yarns are made of one or more strands of staple fiber yarns. A single ply yarn is a single strand of staple fibers held together by twisting. Two- and three-ply yarns are made of two or three single yarns twisted together. Multiple-ply yarns are used for fabrics that might require more strength or fabrics that need a desired surface effect.

• Filament yarn is made of one or more continuous strands that run the entire length of the yarn. These are much longer than staple fibers. Silk is the only natural filament yarn. Most filament yarns tend to be made from synthetic materials created by mechanical or chemical processes.

To know more about fabrics you may connect us at +91-9818435005 or visit us at charu.org.in We are offering fashion fabrics at Rs. 99/ mtr on our website for a limited period. Do remember to watch my next video where I would continue with fabric terminologies. Please subscribe to our you tube channel named “Charu Creation Pvt Ltd” and press the bell icon to get more infos on fabrics.


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I described fabric terminologies like warp, weft, selvedge, Grain, fiber & Yarn. In this video, I shall explain the term Yarn Count and its measurement according to the Indirect of Fixed weight system.Count or yarn count is a numerical expression which indicates the coarseness or fineness of a yarn.

In other words, yarn count is a number indicating the mass per unit length or the length per unit mass of the yarn. There are mainly two systems or ways of yarn count measurement, these are :(a)  Indirect System / Fixed weight system ( length per unit mass )(b)  Direct system / Fixed length system( mass per unit length )Indirect system of yarn count measurement:

The indirect system or fixed weight system is the yarn count system where the count of a yarn is calculated by measuring the length of a fixed / definite mass. In this system, the count of yarn is the number of length units in one weight unit.

So, the count number indicates the length per unit mass of the yarn. That is why, higher the count, finer the yarn. In indirect count system, the mass of yarn is fixed and the length of yarn varies according to its fineness.  This system is widely used for measuring count of cotton yarns.

The formula to calculate yarn count in indirect system is simple. It is calculated by dividing variable length of the yarn by fixed mass of the yarn. Some of the most commonly used indirect systems include : 1)English cotton count (Ne) system, 2) Metric count (Nm) system, 3) Worsted count (NeK) system,4) Woollen count system.

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