Simple, yet intricate | Glamorous, but deep-rooted | Internationally viable and culturally-rich |
Things you think of when you think of Ritu Kumar.
In a post-independence era, when Fashion
didn’t have the kind of presence that it now
has, Ritu Kumar played a pivotal role in
reviving the Indian crafts and in pioneering the
boutique culture in India!
Recognizing the beauty, importance, and power of artisanal craft and their skills, Ms. Kumar set out on her design journey.
We think we need a big push, a big platform to reach big! But time and again we witness how each one of our idols starts small.
the starting of ritu kumar
After coming across a village called Serampore, on the outskirts of Calcutta. Ritu Kumar started her journey with 2 tables and a block-printing technique.
The village’s home-grown printing technique had been crushed by the British. With a penchant for all things art and history, the craft fascinated and touched a part of Ritu Kumar’s heart. Hence, started the un-planned journey of this marvelous company.
Through the years, Ritu Kumar has 3 brands, offering bridal, contemporary, and western designs respectively.
Launched in 1969, the brand Ritu Kumar caters to
women aged 18-40, with contemporary Indian
Designs. With a price range of 3,000-30,000, one can
find anything from Suits, Sarees, and Kurtis to
Mojaris, Bags, and Scarves.
Whereas Ri offers festive and Bridal wear, its price
ranges from Rs.10,000 to Rs.6,00,000.
Culturally rich, yet designed for the urban wearer,
Ri’s designs are an amalgamation of Indian heritage
crafts and updated designs.
The third brand, Label Ritu Kumar, started in
partnership with her son Amrish.
Label’s USP cashes in on the established reputation
of Ritu Kumar’s traditional Indian designs and offers
a westernised version of them. The Indo-western
wear’s price ranges from Rs.2,000 to Rs.10,000.
Label helps ramp up wardrobes with eclectic styles
that are comfortable, boho, and Indian.
DOB: 11 November 1944
Place of Birth: Amritsar, Punjab. Raised in Delhi
Brands: Ritu Kumar – 1969,
Label Ritu Kumar – 2002
(In partnership with her son, Amrish)
Education: Graduation – Lady Irwin College,
Delhi – 1964
Art History – Briarcliffe College,
New York – 1966
Museology– Asutosh Museum of
University of Calcutta